Roxy Cieniawska
How to Promote Yoga Classes on Instagram Authentically
Promoting your yoga classes on Instagram doesn’t mean posting every day or chasing trends—it’s about showing up with clarity, consistency, and authenticity. Focus on real, human content like behind-the-scenes moments, simple tutorials, reflections on your yoga journey, and warm, genuine captions. Use tools like Stories, Reels, Lives, collaborations, and occasional gentle ads to remind people about classes, share student love, and deepen connection, always prioritising presence over performance. When your marketing is rooted in care, community, and your true practice, you can grow your classes, your studio, and your yoga career in a way that feels grounded and platforms like Wellsphere can support you in doing this sustainably.