CRM & CRO Specialist

We — one of the most beloved yoga studios with a 13-year legacy — are looking for a CRM & CRO Specialist to join its creative and heart-led team.

Are you a thoughtful creator who blends strategy with soul?
Do you see newsletters, funnels, and digital journeys as opportunities to connect — not just convert?
If this sounds like you, this might be your next meaningful step.

What You’ll Do
CRM (Customer Relationship Management)

• Build and manage sales-focused email funnels that nurture leads and drive conversions
• Design and write engaging, on-brand emails aligned with best practices
• Craft compelling copy across newsletters, campaigns, and automated flows
• Analyze and optimize email performance using data-driven insights
• Stay up to date with wellness and marketing trends, benchmarking against top-performing brands

CRO (Conversion Rate Optimization)

• Lead the daily CRO strategy across all digital channels
• Build, test, and optimize high-converting landing pages
• Implement tracking via Google Tag Manager, Google Analytics, and heatmap tools (e.g., Hotjar, Crazy Egg)
• Translate analytics into actionable strategies and conduct A/B testing
• Write persuasive, user-focused copy that enhances engagement and conversion
• Collaborate to ensure every page reflects a customer-centric design approach

Who You Are

• Experienced in CRM and/or CRO — ideally within wellness or e-commerce brands
• A strong English copywriter with a conversion-focused mindset
• Proficient with email marketing platforms, analytics tools, and A/B testing
• Analytical, creative, and driven by both storytelling and performance
• Knowledgeable in UX/UI principles and user experience research
• A collaborative team player who thrives in a supportive environment

How to Apply
Send your resume, examples of successful campaigns or landing pages, and a short note about why we resonates with you to marketing@radiantlyalive.com

🗓️ Application deadline: 19 October 2025